Carrie Harman


What should I post about on social media?

August 5, 2021

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Not knowing what to post about on social media is a common challenge for local businesses. Sometimes being so involved in your business it’s hard to see what’s unique/interesting/useful that your audience would want or need to know.

Here’s my top five suggestions for when you are low on inspiration:

  1. Answer a FAQ (frequently asked question)
  2. Intro yourself and/or team members.
  3. Share a customer testimonial or case study.
  4. Explain to your customers/clients how they can work with you.
  5. Share a fun fact about yourself and ask for one about your followers.

Want some more inspiration?

Download my list of ’52 ways to Communicate with your Audience on Social Media’ and sign up for my emails for a regular dose of inspiration.

Key takeaways:

  • As a small business you DON’T need to be everywhere. Do 1-2 relevant social media platforms well.
  • Be where your target market is and where you have the skills/confidence/capacity to be.
  • If your preferred platforms and your target markets preferred platforms don’t align, upskill, get help or outsource.
  • Have a master content plan and tweak it to be relevant/most appropriate for each platform you are on. You don’t have to create new content for each platform!

Next steps…

Show up, be consistent and put your effort into the social media platforms you have chosen for 3 months, then analyse, reflect and reassess.

If you need a hand knowing what to post about, putting together a content plan, or are interested in having content created for you, check out the services I offer, or get in touch for a chat.

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