Carrie Harman
Creative

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DON’T BE THE BEST KEPT SECRET!

How to use content to connect with your dream customer & grow your business

March 13, 2022

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It’s no use being awesome at what you do, or having amazing products if nobody knows about you! 

As kiwis, we aren’t always great at blowing our own trumpet, but as a small business owner, that’s exactly what you have to do!

By using content marketing effectively you can boost your ‘Like, Know & Trust Factor’, connect with your dream customers, and grow your business.  

But exactly how do you do that? I’ve compiled a few suggestions, along with practical examples, to get you started…

Suggestion #1 – Show your face

Introduce yourself, talk about your WHY, let people get to KNOW and LIKE you. 

Suggestion #2 – Show your Value

Share a client testimonial. Focus on keywords and sentences that resonate with your target market.

Share a piece of client finished work, allow people to start to TRUST you. 

Suggestion #3 – Show them How

Ensure your target market knows how to work with you!

– how to connect/when/where

– what the process of working with you is like

Suggestion #4 – Show them Answers

Answer their FAQs, before they need to ask them! 

Suggestion #5 – Show Your Expertise

Give people a sneak peek behind the scenes. Share snippets of you at work and in action. 

Share your background, training you have done, any accreditations you have, articles you’ve had published. 

Share your knowledge and position yourself as an expert in your field. 

Suggestion #6 – Show them Your Why

What makes you different?

Why you ‘get’ them. 

What value YOU add. 

Remember, YOU are your business’s Unique Selling Point (USP). And at the end of the day, PEOPLE want to do business with PEOPLE. Especially people that we know, like and trust.  

Key takeaways:

  • As a small business owner you NEED to be proud and be seen to connect with your dream customers.
  • Use content to boost your ‘Like, Know & Trust Factor’, build that connection, and ultimately, grow your business.
  • Use content to show your face, show your value, show them how, show them answers, show your expertise, and show WHY YOU! 

Next steps…

Be proud of the part you play in your business, show up, let people know what you do, the value you can add to their life, and why THEY should work with, or buy from YOU! 

If you need a hand knowing what to post about, putting together a content plan, or are interested in having content created for you, check out the services I offer, or get in touch for a chat.

KEEN TO UP YOUR CONTENT MARKETING GAME,
BUT LACK IDEAS AND INSPIRATION?

I offer 1:1 Content Planning & Coaching sessions to brainstorm ideas and get you on track creating your own content to attract and resonate with the customers you want to work with. 

NOT INTERESTED IN CREATING YOUR OWN CONTENT, BUT KNOW HOW VALUABLE IT CAN BE?

Check out my ‘Done For You’ Social Media Foundation Post package. I’ll create 12 personalised social media posts, both words and visuals and give you a plan for using them. Easy As! 

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