Carrie Harman
Creative

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The 20 Most Common Video Mistakes That CAN Be Fixed With Clever Editing

August 22, 2021

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Carrie at laptop editing

How familiar does this sound?…

You want to use video in your business and you have finally got up your nerve to put yourself in front of the camera, and actually DID IT! You have filmed yourself and feel really proud about it. Now you’re all excited about the opportunities using video will bring your business and inspired about all of the topics you could make videos about to create impact with your audience. THEN you watch the footage you have filmed, and your heart sinks. WOW! That doesn’t look (or sound) how you expected it to! As it is, there’s no way you want to use your footage for your business. You don’t even know if it’s salvageable. What a waste of time and energy that was!

BUT don’t despair! There is actually quite a lot you can do to below-average video footage to fix it up and make it usable.

Check out the list below of 20 DIY video mistakes that CAN be fixed by clever editing…

COLOUR FIXES

  1. Too light or dark
  2. Washed out colours
  3. Background colour clashes, is a bit ‘loud’ or not on brand
  4. Camera going in and out of focus
  5. You are a silhouette against a really bright background

NOISE FIXES

  1. Interrupted by a loud noise such as a truck or plane, or door slam
  2. Dog bark
  3. Background buzz or hum
  4. Background audio too distracting? Too windy for example.
  5. Too quiet
  6. Picked up someone else’s conversation louder than your voice

BLOOPERS FIXES

  1. Washing or a pile of kid’s toys in background
  2. Someone snuck into the background
  3. Framing a bit off, for example the part of a doorway in the edge of shot?
  4. Subject is too far away
  5. The horizon is wonky
  6. Interrupted by your kids or partner
  7. No camera operator, so movement, and big pauses at beginning and end
  8. Did you sneeze?
  9. Talked too much, went off topic or generally just waffled

It is worth point out though, there is only so much magic you can work in the edit suite…

Here are the two major DIY mistakes that be can’t be fixed;

  1. Wobbly footage because you haven’t used a tripod or had your camera on a stable surface
  2. Footage that is out of focus the entire time, or continually goes in and out of focus, or is focused in the wrong part of the shot (for example, you are blurry but the plant beside you is fully in focus.  

How do you feel now about your footage now? Do you reckon you could save it?


WANT TO TRY EDITING IT YOURSELF, BUT NEED SOME TRAINING TO GET YOU GOING?

OR DO YOU WANT ME TO TAKE THE FOOTAGE OFF YOUR HANDS AND LOOK AFTER THE EDITING FOR YOU?

I offer editing only services from only $250+gst per video (type of video, requirements and durations may affect the final cost of your video).

I offer a no-obligation appraisal of any footage of you have taken to let you know what magic I can work with it before you commit.

Let’s get your videos out in front of the audience you want to connect with.

Key takeaways:

  • As a small business you DON’T need to be everywhere. Do 1-2 relevant social media platforms well.
  • Be where your target market is and where you have the skills/confidence/capacity to be.
  • If your preferred platforms and your target markets preferred platforms don’t align, upskill, get help or outsource.
  • Have a master content plan and tweak it to be relevant/most appropriate for each platform you are on. You don’t have to create new content for each platform!

Next steps…

Show up, be consistent and put your effort into the social media platforms you have chosen for 3 months, then analyse, reflect and reassess.

If you need a hand knowing what to post about, putting together a content plan, or are interested in having content created for you, check out the services I offer, or get in touch for a chat.

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